In order for design to achieve its purpose and attract viewers, it is important to use creative design which is likely to incite the viewer to look further into what is being advertised. Many businesses may choose not to spend as much time marketing their designs, but this is one of the most important ways of attracting customers, especially since they are more likely to read the writing on designs which firstly get their attention.
Here this article intends to inspire budding designers and businesses on the adverts they choose to alert people of a service offered or upcoming event.
Various different forms of promotion are available to use, including flyers, posters, business cards and banners, all of which can be designed on the computer and later obtained through using a high quality printer, you can read more about that at NextDayFlyers. Below are a few examples of some creative designs which caught our eye.
The designs displayed here all use either clever elements or simply attractive colours and symbols. The first design to the left above is for a creative designer who works within music. What better way to represent your business then with an old school cassette, which perfectly signifies to people what you should be looking for with this designer. Secondly there is a well thought out Kit Kat design, which uses the colour and appearance of a park bench to appear as if a wrapper has been half opened. The brown part of the bench ideally represents chocolate, making this advert visually striking.
Next there is a dentist’s business card, which cleverly displays the profession advertised within the card itself. This simple display of teeth and very little else is a brilliant simplistic design for what the individual is offering. Finally we have the business card to our right, which is especially attractive due to its black background with starkly contrasting colours to compliment it. The bright colours offset the black suitably, making for a wonderful design.
Overall the main inspiration you can gather from these designs is to keep things simple. Simple yet effective colours and designs are most recommended, since anything too complicated will either not be understood by the majority or have heads turning. Another key success factor is to use imagery which represents the business you are advertising, a creative method for indicating to people you have come up with a well thought out design.
Jake Liddy works in business development and regularly contributes to blogs around the web with advice, tips, and strategies for small business marketing and promotion. Even when he’s not in the office Jake is thinking about new marketing tactics and techniques. He just can’t get enough!