You know that link exchange or link swapping is very useful and effective way to increase your search engine rankings in less time. It is therefore important that you know the perfect way to do link exchange which counts positively and will effectively increase your website’s search engine rankings.
Link exchange is very helpful for business blogs that are aiming high for generating high revenues from their blogs. But if you are not linking to the partner blogs effectively (and relatively) all the link exchange will prove out to be wastage of time and efforts for you. And you will have to repent for the time you have invested.
Not doing link exchange in a proper manner can also have negative effects on the search engine rankings of your site. Google can also penalize your site for placing the links of non relative blogs and misguiding the search engines. Thus you should take care while link exchanging and do not exchange to all the sites you come across your way.
So How to DO Link Exchange Profitably
Start with performing a search and making a list of some websites and blogs with which you want to link exchange with. Start by searching particular keywords and phrases that best describes your websites and blogs. You will get tons of blogs and websites similar to yours. Take the time to review each of them that best suits you and are of same interest as yours.
You should just not view the home page of the site to judge its performance. But you should focus on various different pages and on how well written they are. Think of the fact that the site you will select for the link exchange will also be the site that will be recommended to your visitors. Thus you should be sure of the quality content that it is providing to your visitors and your visitors should find it interesting and useful.
You should concentrate on selecting the website which provides useful content to your visitors. They should not have much of misleading information which will lower down their performance and in turn may lower down your performance. Also keep in mind; the links you recommend plays a role on your business reputation thus choose them wisely before putting any.
Another factor that you should consider while link exchanging to other websites is to focus on how they are setting up their site for a link exchange or on how they are offering for the link exchange.
You should find the “link page” (resources, link partners, reciprocal links page, etc.) on their home page that will take you to the links they are exchanging with. You should avoid exchanging links to the sites that hide or bury the link to their exchange partners.
You should find that the listing and categories they are using to place your links should be appropriate and visible. It should also be well categorized so that the visitors may find the links associated easily. Listing them in appropriate categories allows viewers quick access to the link of interest.