Archive for the ‘SEO’ Category

Search engine traffic to your website – a way to improve your Alexa rank

August 1st, 2011 Prav

Alexa rank is basically a website that provides you the information of any particular site such as traffic together with various other stats. This is therefore a measure of site performance by which you can easily know how popular the site is.

Alexa rank is a ranking system which is generally based on the number of visitors visiting a particular site with the Alexa toolbar installed on the site. There are number of things that Alexa considers while ranking your site. These are number of visitors, page views, unique visitors, demographic locations, performance in search engines and much more.

boost your alexa rankc 300x190 Search engine traffic to your website a way to improve your Alexa rank

Your Alexa rank can dramatically increase if you concentrate on increasing your traffic and unique content on your site. More and more valuable and compelling content you add on your site better can your Alexa rank can get.

Alexa Rank and search engine traffic can be related in many ways. The more you get the search engine traffic the more you can raise your Alexa rank. It has been seen that in about 100 bloggers and webmasters who visits your blog, 40-50 have installed the Alexa toolbar on their site.

This drastically helps you in increasing your Alexa rank when you get more traffic from search engines.

Many webmasters and bloggers try to game Alexa ranking by using various tactics and tricks. Some use auto surf programs and many other uses traffic increasing way that are not genuine. This can certainly increase you Alexa rank but you may see a drop down soon because of your techniques.

I always recommended that you try out methods that are genuine (like article marketing services, getting backlinks, etc.) and can bring quality search engine traffic to your website. With regular efforts and time you will see dramatic increase in your Alexa rank that can bring you even more traffic and money.

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Posted in SEO Tags: , , , , 4 Comments »

Basic principles of international SEO

July 27th, 2011 Prav

The nature of the global village means that it’s never been easier to conduct business on an international scale. The internet makes it even easier, as anyone with a modem (and the correct keywords) can find your website and potentially use your services or purchase your products. But it raises a rather important question: should you actively seek international markets with international SEO (ISEO)?

The answer, as it is so often, is that it depends.

It depends on your business goals and capabilities.

For instance, if you’re a small carpet cleaning business and you only operate within a very defined area then focusing attention on ISEO will be an utter waste of time.

If, however, you’re a small company that makes customised t-shirts and you want to extend your market to other countries then ISEO starts to make sense.

The next question you need to ask yourself is how far you want to go.

Basically you have two options:

1)     Create different websites with separate domains to suit specific countries.

2)     Create country-specific pages on your website.

Different schools of thought advocate the two options.

One school believes that you need country-specific domains to rank properly in international markets. For instance, .co.za will help you rank in South Africa, while .co.au will help you in Australia. Having different sites also allows you to go completely local with the content. If you have the budget for it you can hire local writers to ensure the sensible, smooth flow of the content. They’ll also be able to insert the appropriate keywords in the appropriate places so that you aren’t left with a site that reads as though it was translated by a dyslexic robot.

On the other hand, creating country specific pages is usually more affordable and provides you with more control over what goes on.

Regardless of which you choose you will need to bear in mind these important principles:

  • Keyword research. Ensure that your keyword research reflects the terms applicable to the countries you’re targeting. Spelling and phrasing are particularly important.
  • Geographic specificity. Ensure that you include the name of the country that you are targeting in the content pages. You’ll also need to ensure that international customers are completely aware that you are based abroad, so you need to prominently display your physical address.
  • Remember to cater for different currencies in your prices. Not everyone likes to go to Google for a quick currency conversion.
  • Andy Atkins-Kruger recommends that you pay careful attention to the images that you use. Remember that not all cultures have the same appreciation of the same images, so be sensitive with the pictures that you choose.

Marketing your site to an international audience is much like marketing to your local audience in that it requires the same diligence and hard work. But, it’s important never to forget that for all the similarities there are some differences. Master those and you’ll conquer the world in no time.

Sandy writes on eclectic topics ranging from the environment and publishing to finance, planning & buying media, digital marketing and social media. She’s a complete workaholic and considers editing to be her number one hobby.

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Making Your Site More User-Friendly With SEO in mind

July 8th, 2011 Prav

Much ado has been made about on-site SEO. Some of the techniques out there are extremely technical, involving split-testing and other ways to split the hairs on a website, and some techniques are extremely easy to implement. At any rate, Internet marketers of all levels can utilize some of the basic techniques to improve their site. The essential rule to good onsite SEO is that it’s all about making your site more user-friendly without forgetting that it must be easy for search engines to navigate as well. Here are just a few ways you can improve usability and SEO on your website.

SEO Rule 1: Make Your Site Easy to Read

Most visitors make a snap judgment once they reach your homepage and are easily overwhelmed by huge blocks of text, clusters of ads and randomly scattered images and videos. There are just some of the essential problems that can make a visitor hit the back button. When most of us visit a website, we know just what we are looking for and if we don’t see it in the first few seconds; we navigate onto the next search query result. With the implementation of Google +1 on query results, visitors who decide that a site is poorly placed in search results may see a penalty over time. Aside from that, you will experience a high bounce-rate and the chance of receiving return visitors is very slim.

*How do You Clear the Clutter?

Website clutter happens when elements that are supposed to support the message in the content overwhelm the content. You want your visitor’s eyes to be drawn to your text, and this simply cannot be done when there are too many affiliate links, images and videos. Make sure that there is a huge contrast between your content and its background, and this will help immensely.

The text in your content should be broken up into as small paragraphs as possible. Even lists, bullet points and other grouping tactics can make the text easier to read. Large blocks of text are daunting to the average visitor, and they’re less likely to stay on your page to read the content if it’s not broken up into smaller pieces. Both of these elements of your website are important both to the visitor and the search engine spiders.

SEO Rule 2: Make Your Site Easy to Navigate

Ease of navigation is another huge part of making your site more user-friendly. Both your visitors and the search engine spiders will prefer being able to easily find the other pages on your site over having to hunt for the internal links. Again, don’t tempt the visitor to hit the back button –make your message noticeable to both spiders and readers alike. One effective way to remedy the problem is by including a navigation menu bar at the top of each web page. If you allow a search bar on your site, you can also use tracking and analytics programs to see exactly what the visitors to your site are looking for. This in turn can give you great content ideas.

SEO Rule 3: Slash Your Page Loading Speed

This rule goes hand in hand with the rule about website clutter. Simply put, many “extra” elements that can be added to a website will make it take longer for the page to load. After waiting for so long for a page to load, many visitors will abandon the site.

Many website design programs include a page loading speed test. You will want your page to take less than five seconds to load. Avoid the temptation to use pop-ups, background music and anything else that needlessly slows down your loading speed. The landing page design should be purposed for usability and functionality, the goal should never be to just “make the site look good,” it should be designed with both search engines and actual viewers in mind.

What other strategies have worked for you?

Guest Post by Elizabeth Murphy. Elizabeth Murphy is a contributing writer for Invesp.com, a site dedicated to helping clients learn more about how conversion optimization can add a boost to their company.

 

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Easy WP SEO for to help increase your website rankings

June 25th, 2011 Prav

You must be familiar with WP SEO plugins that are available for free online. Some of these are just excellent and some of them are just a waste of time and can affect your site negatively. It is therefore important that you take care while using any of the WP SEO plugin you use for your site.

For a long time I was also using a plugin that is free but the truth is that the free plugins may not provide you the results that you are looking for. There is a new wordpress plugin that I found some days back. I feel that this is just exciting and can help you the most. This is the reason I am just talking about this new WP plugin.

This new plugin is named as Easy WP SEO plugin. And I am sure that whoever uses this plugin will get benefitted tremendously. This will actually make all your SEO tasks easy and fast. You do not ever need to hire a professional SEO for your website for rankings.

This is in general a best on-page SEO plugin for WordPress, similar to SEOPressor and others, but is far better!

You will just love it when you get it for you wordpress website. This plugin not only do the on page optimization for your wordpress site but also help optimize all your pages and posts so that Google and other search engines will just love them.

May be you do not know that using any of the SEO plugin for your wordpress site may hurt your rankings. You should be therefore selective before choosing the right plugin for your site. Just read the reviews and get all the information about it before you use any of the SEO plugin.

Easy WP SEO plugin is something different and innovative. May be just what you are looking for. So if you are really passionate about your website get it and see the difference it can make to your SEO.

 

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5 SEO Tips to Avoid

June 20th, 2011 Prav

There are a lot of advertisements online which guarantee that they are effective in driving traffic to your website. However, you can’t really be certain which ones are genuine and which ones are fake.

If you really want to make the best out of search engine optimization (SEO), you have to be knowledgeable about it. Not only that, you also need to be aware about the things you should avoid because there are a lot of SEO tips out there that can mislead you or worse, even jeopardize your business.

Well, here are 5 SEO tips you have to avoid:

1. Avoid hiring a person who promises you a number one search engine ranking. Take note that this is nearly an impossible task so there’s no sure guarantee that you’ll get the number one spot in search engine ranking. Remember that there are a lot of things you can’t control. Sure, you may have a hand over variables essential for the ranking such as keywords, inbound links, and optimizing your website for crawlers but there are still other variables out of your reach. For example, you can never manipulate the strengths of your competitor’s site. You can’t also control inbound links of competing websites and pages. No one can ever assure you of high rankings.

2. Avoid hiring a person who will submit your site to hundreds of search engines and directories. You don’t need to pay someone just to help you get listed on search engines and directories. That is practically bogus! There are already lots of search engines already controlled by Google, Yahoo!, Bing, or Ask and they perform 100% of internet searches. Take note that you can get your website indexed for free if you’re already accessed to the internet and your pages are readily available to visitors.

3. Don’t hide or disguise links. Remember that a search engine looks for keywords in specific areas (title and content). If you list keywords outside of the title or content, or if you hide this from users, you can get penalized for it. Your content could be missed if it is not properly formatted because web crawlers can identify which pages match specific queries.

4. Don’t stuff meta tags just to get higher rankings. Search engines don’t use meta tags in order to determine page ranking. But if you want a more standard description, you can use the description “meta tag” for search engines. Google can easily pick this up.

5. Avoid using link exchanges with unrelated content. Using inbound links from other websites can help you increase your position in the search listings only if you use related content.

As you can see, there are a few things you should avoid doing when you get involved with SEO.  Just remember, work for the audience, not the search engines.

Guest post by the writer of MyGetRidOfGuide. There you can find How to Get Rid of, anything and avoid anything that is unwanted.

Posted in SEO Tags: , , 2 Comments »

How to Find the Page Rank for a WebPage?

May 25th, 2011 Prav

More or less every Blogger talks of the Page Rank and its importance. But unfortunately many of the pro bloggers don’t know how to check the Page Rank of the web page or the site. Here you can see how easily you can check the page rank of the website or your blog and how much importance Google is paying to your site by assigning it a page rank.

If you install the Google toolbar on your browser, the page rank will be displayed on the tool bar. Each time you look at a web page, the display will show you the page rank. It is practical to know if you are looking at a page that Google has ranked as valuable or if it is not rated.

Find Your Pagerank How to Find the Page Rank for a WebPage?

There are many of the free as well as the paid tools for the webmasters who can use these tools to get the information about their site’s PR, Back links and many other things which determine the Quality of your site. Such as Alexea site ranking, site mapping, etc.

I recommend using the free tools unless there is much use of the paid ones, which provides some of the other benefits. My favorite one is http://checkpagerank.net/. This is a free tool that gives you enough knowledge about the particular site. It freely gives you information about:

  • Your website’s page rank
  • The age of domain
  • Number of backlinks to your domain
  • Fake page rank if any
  • And many other things

Just try it out and test your site now, if you have not checked it recently.

 

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Need of SEO for Small Business Website

May 20th, 2011 Prav

Once you have just started a website which is a small little website on internet, you need to work hard for getting higher search engine rankings to get desired profits. It is important for you that you follow various top SEO strategies and techniques by which your small business website can get better rankings in search engines. After the lots of hard work, patience and best strategies your small website can turn out into a large website on web.

SEO is the only factor that determines the success of your business online. If you have tried lot, and are failing to make even a single sale from your site, you should focus on your search engine optimization process. Although you feel that your site is good looking, attractive, full of colorful images and videos, it may be lacking somewhere from the SEO point of view.

small business success 300x261 Need of SEO for Small Business Website

Your sales can be increased rapidly if you try out better ways in SEO. Lack of SEO can result you in just waiting for getting sales. You may have to wait for months to get better profits from your small website if you are not caring for your SEO. It is therefore essential that you work hard and learn top search engine optimization that is essential for you at the start.

 

Top SEO Can Help You Get Success Online

Surely the top SEO can help you get success online from your website in no time. If you are trying all the best strategies and techniques involved in SEO you can get fast search engine rankings in major search engines. One of the most common problems why people do not get success online from their websites is the lack of SEO.

Search Engine Optimization is a process that makes it easier for search engines such as Google, Yahoo, Bing, etc. to locate and index web content. Establishing a website is very simple for a common person. But to maintain it and to get better rankings is the process which is tough for many. To get noticed and to attain web presence you need to go for search engine optimization process so that you can get success online.

Inbound linking, one way linking, three ways linking, on page and of page optimization, etc. are some of the common strategies that are used while doing SEO. This all will simultaneously work for your site to get higher search engine rankings. This all can be effective for you to get high search engine traffic which is considered as most important for your site to increase your sales and profits. Besides this you have to also pay attention to internet marketing methods that can help you to get high traffic.

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Google Page Rank Update April 2011

April 20th, 2011 Prav

Oh yes!

I was waiting for this for long time. Now, looks like Google have considered my site and re-ranked it well. New Google Page Rank update April 2011 has certainly bought me the happiness that I was lacking. Cannot wait to share my happiness with my friends, my blog has finally not Page Ranked “0”. It has jumped up 2 Page ranks and I am extremely happy about it.

You all know what page rank means to all of us. Although it does not play a big role in search indexing and SERP rankings, it is still a valuable method by which most of the advertisers and bloggers judge the importance and health of a website. Page rank is still a valuable thing when you are selling your blog ad space or link spots. No doubt you can get better advertisers if you have a better page rank.

 

987 300x216 Google Page Rank Update April 2011

My real concern is not to get high prices for my link spots or ad spaces. As this is the real shit thing that made my blog to suffer from long time. Instead my real concern is to get better rankings in search engines and to get more readers so that I can reach out to maximum number of bloggers and can help them in their article writing, article marketing, SEO and Link building campaigns.

I know most of you bloggers are still waiting for getting a good page rank. But I can only recommend that keep your website clean and work hard, you will achieve it in near future.

Hoping for your success…

Prav.

pixel Google Page Rank Update April 2011

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