PRAV TALKS

In this internet world of websites and blogs with over millions of blogs and websites, each and every page within a web site is assigned its own Page Rank score by Google.

Every Page Rank scores run from 0 to 10 on a logarithmic scale, which means that the gaps between the integers increases logarithmically the closer you get to 10.

For example, the gap between the 2 and a 3 is quite small, whereas the gap between 7 and 8 is large in comparison. Therefore, boosting your Page Rank from a 2 to 3 would be quite easy, and going from a 7 to 8 would be quite hard.

Google kept an eye on the important-scoring system called “Page Rank,” and it’s been a fundamental building block of Google’s ranking algorithm since day one. Improving the Page Rank or, your backlinks or link juice across all the major engines of your homepage and of key internal pages of your site is today very much important for being well-ranked and thus getting traffic.

You can also check your homepage’s Page Rank score using the Google Directory at directory.Google.com assuming, of course, that you are listed in the Google Directory! If you aren’t listed, you can submit through the “Add Site” link at the bottom of the appropriate category page where you wish to be listed.

Listings on Google Directory category pages are ranked in order of Page Rank score. This means it is possible for you to see your site make small Page Rank shifts relative to other sites in your category, particularly if there are a number of sites listed on your category page. (If you are curious where your site sat in comparison to others listed on that category page in the past, you can get historical Page Rank scores using the Swayback Machine available from Alexa at www.archive.org.)

A word of caution: don’t be overly focused on what that little green Page Rank meter says. Page Rank values shown in the Google Toolbar are imprecise, months old and not the same as the Page Rank that is used in Google’s ranking algorithm. Google realizes that it’s really only search engine optimizers who care about the Page Rank scores, and they don’t want to be too helpful to SEO. So Page Rank scores should be treated as merely indicative, and so you have to take them with a grain of salt.